Approaching their 35th year in business with a growing fleet and increasing competition, Midwest Carriers turned to Autoarts for a complete rebrand. The family-run company with a strong work ethic and Midwest values, sought an identity system that worked as hard as they do, while elevating what’s most important – their people. Our solution provided strong billboarding on their 700+ tractors and trailers, which was supplemented by a comprehensive image library photographed by Autoarts, highlighting the Midwest Carriers team. Autoarts extended the new brand system across all channels including website, stationery, environmental branding, and apparel, and recently helped Midwest Carriers officially celebrate by designing their 35th anniversary logo.
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